President & CEO
Joel joined Cortex with more than 25 years of leadership experience within technology companies in both Canada and the United States. Prior to joining Cortex, Joel served as the President of Scancode, a Toronto-based software company that was acquired by Descartes Systems Group in 2009.
Previously, Joel led several technology-based initiatives across North America where he successfully led product management projects, established strong customer growth, and created sales and marketing strategies.
Chief Financial Officer
Sandra brings over 15 years experience to her role as Chief Financial Officer of Cortex, having achieved her CGA designation in 1997. Her previous roles as a public accountant within the travel and retail industries, along with personal and corporate tax filings make her well suited to lead the Finance Team at Cortex.
As head of the Finance and Accounting team at Cortex, Sandra is directly responsible for leading those individuals that manage every aspect of Cortex's finances and ensures a stable financial state for the company and its investors.
In her free time, Sandra can be found at rinks throughout Western Canada in support of her daughter's ringette team.
Darryl brings over 15 years of Operations, Customer Satisfaction, Marketing and Sales experience to the role of VP Operations. He is highly knowledgeable on customer life-cycle management practices with expertise in streamlining process and performance for operational efficiency.
Darryl has been with Cortex since September 2012 charged with directing the Customer Provisioning, Training, Support and Satisfaction teams. As part of his role, Darryl is responsible for the Portal line of business, driving development and customer adoption, as well as the complete support of customers throughout their life-cycle.